Pricing Model Calculator
Your data never leaves your browserModel tiered SaaS pricing to calculate MRR, ARR, and ARPU across your customer segments.
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About Pricing Model Calculator
Enter your base monthly price, projected customer counts across three tiers, and the price multiplier for each tier. The calculator produces a full revenue breakdown showing MRR and ARR per tier, total MRR and ARR, average revenue per user across the entire customer base, and the revenue contribution percentage of each segment. Use it to stress-test pricing assumptions, model upsell scenarios, and communicate revenue projections to stakeholders.
How to use
- Set your base monthly price and the number of projected customers in each pricing tier.
- Enter the price multipliers for Tier 2 and Tier 3 relative to the base price.
- Review the MRR/ARR breakdown, ARPU, and revenue split by tier.
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Frequently Asked Questions
FAQs about Pricing Model Calculator
What is MRR?
Monthly Recurring Revenue (MRR) is the predictable monthly revenue generated from active subscriptions. It is the primary metric for tracking SaaS growth and is calculated by summing the monthly subscription value of all customers.
What is the difference between MRR and ARR?
ARR (Annual Recurring Revenue) is simply MRR × 12. It is used for annual planning, investor reporting, and benchmarking against industry multiples. For companies with annual contracts, ARR is often the primary metric.
What is ARPU and why does it matter?
Average Revenue Per User (ARPU) = Total MRR ÷ Total Customers. It measures the average monetisation across your entire customer base. Rising ARPU over time signals successful upselling and expansion revenue.
How should I set the price multiplier?
Common SaaS multipliers are 2–3× for a mid-tier plan and 5–10× for an enterprise tier. Base multipliers on the incremental value delivered — additional users, higher usage limits, premium support, or advanced features.
Can I model more than three tiers?
This calculator covers three tiers, which covers most SaaS structures (Starter / Growth / Enterprise). For more complex models with usage-based or per-seat components, use the output as a starting point and extend the calculations manually.